Yves Saint Laurent Rouge Pur Couture Lipstick 01 Le Rouge

Dont't hold back. Reignite life. Celebrate colour. And enter the bold.

• Couture shine lipstick for the unshy
• Provides bold colour in one stroke
• Gives a couture shine so intense yet so thin in a buildable texture
• Ultimate lasting comfort with 40% caring ingredients*

Up to 10h moisturised comfort feel.

Infused with red floral oil from YSL Beauty Ourika Gardens and grape oil, this lipstick will leave your lips feeling smooth and comfortable.

Continuing the innovative tradition set by Rouge Pur Couture with its pure colour, long-lasting finish, and creamy comfort, the new addition to the family pushes colour, shine and comfort to the max. Bolder. Intense colour that lasts up to 5-6 hours, yet with a skin-like thin film that sits comfortably on the lips. Shinier. Delivering a finish that’s in a league of its own – not gloss, not satin, not matte - but pure, uninhibited, three-dimensional shine.

Dress bold>

Modern luxury. Couture edge. The most desirable bold-couture object of desire.

In a new gold and black luxury statement.

Adorned by a unique Cassandre engraved in the mould with a hot stamping technique. Wrapped around its middle, cinched at the waist, the iconic YSL Cassandre moves horizontally into a belt around the lipstick and takes on a golden hue in contrast to the new look black of the cap. Lift off the lid, and #Enter the Bold

Colour and community.

YSL Rouge Pur Couture The Bold owes its smooth texture and moisturising feel in no small part to the red floral oil, which comes from the Ourika Community Gardens. In the untouched landscape of the Moroccan Atlas Mountains, known for its extreme conditions, YSL Beauté created exceptional gardens where botanicals are harvested by a cooperative of 33 women.

We also use FSC-certified cardboard for this product, which supports forest management.

*79% of consumers said “My lips feel cared for.”